{"id":484,"date":"2019-05-17T18:24:50","date_gmt":"2019-05-17T21:24:50","guid":{"rendered":"http:\/\/www.estudiokiwi.com.br\/?post_type=portfolio&#038;p=484"},"modified":"2026-02-21T16:48:51","modified_gmt":"2026-02-21T19:48:51","slug":"desatar-nos-criar-lacos-design-identidade-visual","status":"publish","type":"portfolio","link":"https:\/\/www.estudiokiwi.com.br\/en\/portfolio\/desatar-nos-criar-lacos-design-identidade-visual\/","title":{"rendered":"Untying knots creates bonds"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"484\" class=\"elementor elementor-484\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d463d44 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4d463d44\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a53d13a\" data-id=\"1a53d13a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57d68045 elementor-widget elementor-widget-image\" data-id=\"57d68045\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"857\" src=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_03-956x1024.jpg\" class=\"attachment-large size-large wp-image-1605\" alt=\"\" srcset=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_03-956x1024.jpg 956w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_03-280x300.jpg 280w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_03-768x823.jpg 768w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_03.jpg 1209w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-397f8736 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"397f8736\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24b51d35\" data-id=\"24b51d35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6febb747 elementor-widget elementor-widget-heading\" data-id=\"6febb747\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Untying knots creates bonds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d2aec2 elementor-widget elementor-widget-text-editor\" data-id=\"13d2aec2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">This project was for an event at the public cultural center Sesc, developed to help seniors learn about and experience new activities. Studio Kiwi was hired to create a visual identity that conveyed the goals of the event in a light and fun way. Using illustrations that show interactions between people as well as influences from everyday life, we portrayed the concept of \u201cuntying knots\u201d, resulting in a surreal and fun language.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4d9f76 elementor-widget elementor-widget-text-editor\" data-id=\"3d4d9f76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Client<\/strong> Public Cultural Center Sesc | <strong>Year<\/strong> 2016 | <strong>Services&nbsp;<\/strong>Identidade visual, projeto gr\u00e1fico, diagrama\u00e7\u00e3o e ilustra\u00e7\u00e3o&nbsp;| <strong>Creative Team<\/strong> Thiago Lopes and Lucas Teixeira<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element 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srcset=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_06.jpg 1209w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_06-300x208.jpg 300w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_06-768x533.jpg 768w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_06-1024x711.jpg 1024w\" sizes=\"(max-width: 1209px) 100vw, 1209px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f33a5 elementor-widget elementor-widget-image\" data-id=\"f4f33a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1209\" height=\"1020\" src=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_08.jpg\" class=\"attachment-full size-full wp-image-1607\" alt=\"\" srcset=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_08.jpg 1209w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_08-300x253.jpg 300w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_08-768x648.jpg 768w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_08-1024x864.jpg 1024w\" sizes=\"(max-width: 1209px) 100vw, 1209px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d82774 elementor-widget elementor-widget-image\" data-id=\"5d82774\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1209\" height=\"810\" src=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_10.jpg\" class=\"attachment-full size-full wp-image-1608\" alt=\"\" srcset=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_10.jpg 1209w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_10-300x201.jpg 300w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_10-768x515.jpg 768w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_10-1024x686.jpg 1024w\" sizes=\"(max-width: 1209px) 100vw, 1209px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17fd846 elementor-widget elementor-widget-image\" data-id=\"17fd846\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1209\" height=\"970\" src=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_12.jpg\" class=\"attachment-full size-full wp-image-1609\" alt=\"\" srcset=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_12.jpg 1209w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_12-300x241.jpg 300w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_12-768x616.jpg 768w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_12-1024x822.jpg 1024w\" sizes=\"(max-width: 1209px) 100vw, 1209px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf806b0 elementor-widget elementor-widget-image\" data-id=\"cf806b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1209\" height=\"822\" src=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_14.jpg\" class=\"attachment-full size-full wp-image-1611\" alt=\"\" srcset=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_14.jpg 1209w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_14-300x204.jpg 300w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_14-768x522.jpg 768w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_14-1024x696.jpg 1024w\" sizes=\"(max-width: 1209px) 100vw, 1209px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f06142 elementor-widget elementor-widget-image\" data-id=\"7f06142\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1209\" height=\"947\" src=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_16.jpg\" class=\"attachment-full size-full wp-image-1612\" alt=\"\" srcset=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_16.jpg 1209w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_16-300x235.jpg 300w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_16-768x602.jpg 768w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_16-1024x802.jpg 1024w\" sizes=\"(max-width: 1209px) 100vw, 1209px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa86306 elementor-widget elementor-widget-image\" data-id=\"fa86306\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1209\" height=\"860\" src=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_18.jpg\" class=\"attachment-full size-full wp-image-1613\" alt=\"\" srcset=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_18.jpg 1209w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_18-300x213.jpg 300w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_18-768x546.jpg 768w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_18-1024x728.jpg 1024w\" sizes=\"(max-width: 1209px) 100vw, 1209px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc5c3df elementor-widget elementor-widget-image\" data-id=\"cc5c3df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1209\" height=\"934\" src=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_20.jpg\" class=\"attachment-full size-full wp-image-1614\" alt=\"\" srcset=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_20.jpg 1209w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_20-300x232.jpg 300w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_20-768x593.jpg 768w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_20-1024x791.jpg 1024w\" sizes=\"(max-width: 1209px) 100vw, 1209px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6742dc3 elementor-widget elementor-widget-image\" data-id=\"6742dc3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1209\" height=\"825\" src=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_22.jpg\" class=\"attachment-full size-full wp-image-1615\" alt=\"\" srcset=\"https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_22.jpg 1209w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_22-300x205.jpg 300w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_22-768x524.jpg 768w, https:\/\/www.estudiokiwi.com.br\/wp-content\/uploads\/2019\/05\/KIWI_SITE_Desatar-nos_22-1024x699.jpg 1024w\" sizes=\"(max-width: 1209px) 100vw, 1209px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Um encontro destinado \u00e0s pessoas da terceira idade com o objetivo de abrir a cabe\u00e7a para novos horizontes. A proposta do Est\u00fadio Kiwi foi criar uma identidade visual que transmitisse os conceitos do encontro de maneira leve e divertida. Usando ilustra\u00e7\u00f5es que mostrassem intera\u00e7\u00f5es entre pessoas e as influ\u00eancias do mundo cotidiano, retratamos de maneira [&hellip;]<\/p>","protected":false},"featured_media":1878,"template":"elementor_header_footer","categoria_projeto":[7,5],"class_list":["post-484","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","categoria_projeto-design-grafico","categoria_projeto-ilustracao"],"_links":{"self":[{"href":"https:\/\/www.estudiokiwi.com.br\/en\/wp-json\/wp\/v2\/portfolio\/484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.estudiokiwi.com.br\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.estudiokiwi.com.br\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":44,"href":"https:\/\/www.estudiokiwi.com.br\/en\/wp-json\/wp\/v2\/portfolio\/484\/revisions"}],"predecessor-version":[{"id":4127,"href":"https:\/\/www.estudiokiwi.com.br\/en\/wp-json\/wp\/v2\/portfolio\/484\/revisions\/4127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.estudiokiwi.com.br\/en\/wp-json\/wp\/v2\/media\/1878"}],"wp:attachment":[{"href":"https:\/\/www.estudiokiwi.com.br\/en\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"categoria_projeto","embeddable":true,"href":"https:\/\/www.estudiokiwi.com.br\/en\/wp-json\/wp\/v2\/categoria_projeto?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}